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I promote Websites > General Internet Terminology
Topics discussed in this page: Website essentials - Keyword marketing essentials - Internet advertising - Web store essentials
Internet Marketing, also referred to as web marketing, website marketing, search engine marketing, or e-marketing, is the science of using the Internet to promote/market a product or service. Search Engines Marketing, is a technique that aims at using search engines such as Google, MSN, Yahoo!, Bing, Altavista, and Lycos to promote a product, service, or generally speaking information. SEO, abbreviation for Search Engine Optimization, is a technique that webmaster use to optimize website content in order to get more visibility in search engines. When deciding which website to display first to their audience, search engines consider multiple variables, that range from search engine friendly content to paid insertions. Meta Tags are codes that webmasters implement in websites, to help search engines categorize them and index them, which generally consists of a title, keywords, and a description. Page Rank is a metric used by Google to evaluate websites indexed in the Internet.

Basic Website Essentials

Domain Name is a way to identify and locate computers and resources connected to the Internet. Each domain name is unique. Hosting Plan is simply space on a web server to house your data to be available on the internet at all times. Web Design is the skill of designing presentations of content. Bandwidth, or page loading size, is the amount of traffic that is allowed to occur between your web site and the rest of the internet. The amount of bandwidth a hosting company can provide is determined by their network connections, both internal to their data center and external to the public internet. Broken Links on your website, when noticed by search engine crawlers, they simply tell the system that your site may have errors, and shouldn't be recommended in top search results.

Keyword Marketing Essentials

Search Engine Friendly Content refers to data in your website that matches search engines requirement and guidelines. Meta Tags allow you to influence the web crawler when reading the content of your webpage. Targeted Keywords is data used on your website that is directed to attract the general audience of your product or service. Harmonized Keywords is data used in your webpage that uses several general audience keywords with no excess and within the same contest. Niche Focused Keywords is data in your web pages that targets a specific group of your product or service market segment. Keyword Density is used by search engines to categorize a site's theme, and to determine which terms the site is relevant to. The perfect keyword density will help achieve higher search engine positions. Keyword Positioning is a skill that focuses on organizing main keywords and keyword phrases within your meta tags. Keyword Optimization allows you to improve your website content and appearance in search results.

Internet Advertising

Paid Internet Advertising refers to a variety of models for websites to use, in order to reach Web browsers, for a cost. PPC or Pay per Click is Internet advertising strategy that allows an advertiser and search engines to determine a price per each click delivered.  E-mail Campaigns is the delivery advertisements via email. Newsletters Advertising is a website promotion method that includes articles or banners related to your website and is delivered via email. E-sponsorship is the acting of a website supporting the mission of another website within the network. Link Exchange scheme of reciprocal linking whereby two or more websites link to one another to increase traffic, and directly effect your website ranking. Web Banner Ads is a form on web advertising that is embedded into a webpage. Social Networks are websites interest based websites that target visitors communities by niche. Blog Posts is usually managed by the website owner and includes commentaries. Forum Posts take place on online discussion websites. Web Directories offer links to websites and categorizing by those links.

Web Store Essentials

Ecommerce refers buying and selling action that takes place electronically, generally through a website or a webstore. Shopping Cart is a software used in ecommerce to allow individuals and companies pay for transactions online. Webstore Provider are companies that provide audience and payment technologies to individuals to conduct business under a webstore.
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