Topics discussed in this page:
Website essentials
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Keyword marketing essentials
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Internet advertising
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Web store essentials
Internet
Marketing, also referred to as web marketing, website marketing, search
engine marketing, or e-marketing, is the science of using the Internet to
promote/market a product or service.
Search Engines
Marketing, is a
technique that aims at using search engines such as Google, MSN,
Yahoo!, Bing, Altavista, and Lycos to promote a product, service, or generally
speaking information.
SEO,
abbreviation for Search Engine Optimization, is a technique that webmaster use
to optimize website content in order to get more visibility in search engines.
When deciding which website to display first to their audience, search
engines consider multiple variables, that range from search engine friendly
content to paid insertions.
Meta
Tags are codes that webmasters implement in websites, to help
search engines categorize them and index them, which generally consists of a title, keywords, and a description. Page
Rank is a metric used by Google to evaluate websites indexed in
the Internet.
Domain Name
is a way to identify and locate
computers and resources connected to the Internet. Each domain name is
unique.
Hosting Plan
is simply
space on a web server to house your data to be available on the
internet
at all times.
Web Design
is the skill
of designing presentations of content.
Bandwidth,
or page loading size, is the amount of traffic that is allowed to occur
between your web site and the rest of the internet. The amount of bandwidth
a hosting company can provide is determined by their network connections,
both internal to their data center and external to the public internet.
Broken
Links on your website, when noticed by search engine crawlers,
they simply tell the system that your site may have errors, and shouldn't be
recommended in top search results.
Search Engine Friendly Content refers to data in your website
that matches search engines requirement and guidelines.
Meta Tags allow you to influence the web
crawler when reading the content of your webpage.
Targeted Keywords
is data used on your website that is directed to attract the general
audience of your product or service.
Harmonized Keywords
is data used in your webpage
that uses several general audience keywords with no excess and within the
same contest. Niche Focused Keywords
is data in your web pages that targets a specific group of your product or
service market segment.
Keyword Density is used by search engines to categorize a
site's theme, and to determine which terms the site is relevant to. The
perfect keyword density will help achieve higher search engine positions.
Keyword Positioning
is a skill that focuses on organizing main keywords and keyword phrases
within your meta tags.
Keyword Optimization allows you to improve your website
content and appearance in search results.
Paid
Internet Advertising refers to a variety of models for websites
to use, in order to reach Web browsers, for a cost.
PPC
or Pay per Click is Internet advertising strategy that allows an advertiser
and search engines to determine a price per each click delivered.
E-mail Campaigns
is the delivery advertisements via email.
Newsletters Advertising
is a website promotion
method that includes articles or banners related to your website and is
delivered via email.
E-sponsorship
is the acting of a website
supporting the mission of another website within the network.
Link Exchange scheme of reciprocal
linking whereby two or more websites link to one another to increase
traffic, and directly effect your website ranking.
Web Banner Ads
is a form on web advertising
that is embedded into a webpage.
Social Networks
are websites interest based websites that target visitors communities by
niche.
Blog Posts
is usually managed by the website owner and includes commentaries.
Forum Posts
take place on online discussion websites.
Web Directories
offer links to websites and categorizing by those links.
Ecommerce refers buying and selling action that takes place
electronically, generally through a website or a webstore.
Shopping Cart
is a software used in ecommerce to allow individuals and companies pay for
transactions online.
Webstore Provider
are companies that provide audience and payment technologies to individuals
to conduct business under a webstore.
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